Measuring Constructed Preferences: Towards a Building Code
نویسندگان
چکیده
A ‘‘building code’’ for preference measurement is needed in a world in which many expressions of preference are constructed when people are asked a valuation question. Construction of preferences Ž . means that preference measurement is best viewed as architecture building a set of values rather than Ž . as archaeology uncovering existing values . We describe potential faults in the process of preference Ž . construction, offer guidelines for measuring constructed preferences a ‘‘building code’’ to mitigate Ž these faults, and discuss how the code must be sensitive to the purpose of the valuation design vs. . prediction .
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تاریخ انتشار 1999